Sector: Hospitality
Business size: Small business
Requirements:
1. Define the template to assess competitive position for the conference facility
2. Complete competition analysis (within a 50-mile radius) using above template
3. Analyse and report on the data findings from the competition analysis
4. Define types of companies and organisations that could use the conferencing facilities, what they are looking for and why they would use such facilities
5. Review and develop the conference facility’s Unique Selling Point
6. Develop a “customer promise” statement for use in marketing materials
7. To review the existing marketing material (Including the website)
8. Identify the benefits the conference facility offers potential clients
9. Review press releases used to promote the conference facility
10. Review the documentation and processes involved in engaging conference facility clients
11. Review and identify financial, operational and marketing objectives
12. Define a process to market the conference facility and coach/support staff to effectively promote it.
Time-scale: 3 months
Results:
1. Conference facility clearly defined
2. Potential new clients identified
3. Staff trained and coached to promote the business more positively.
